The Ask: Get Gen Z and Millennials to choose Verizon over any other wireless carrier
The Solution: Position Verizon as “Secondhand, Never Second Best” to celebrate sustainability without stress. The impact is clear: saving money helps to save the planet.
OOH
SOCIALS - Depop
SOCIALS - TikTok
BRAND ACTIVATION
--> To drive attention toward the certified pre-owned deal, a Verizon booth would be presented at a thrift/flea market to incorporate the sustainability values.
