Tube with Tuborg
The Ask: Design a brand experience that allows Tuborg to actively release young people from negative pressure
The Idea: Gen Z feel like they’re drowning under societal pressure to stay ahead in life; with job hunting, school, work, maintaining a social life, it can feel hard to even keep your head above the water. Tuborg helps you stay afloat. Literally.
Tube Designs
Brand Activation
OOH
Social
