The Ask: Reimagine an alcoholic beverage as a non-alcoholic offering with it’s own brand identity.
The Solution: Don Juli0 is a non-alcoholic drink that celebrates its Mexican roots, bottling authentic flavors that flow across the country. The design honors its heritage showcasing the true spirit of Mexico, minus the alcohol.
BOTTLE MOCKUP
OOH
SOCIALS
TWITTER
BRAND ACTIVATION - DON 0 ON THE GO
--> A Don Juli0 truck providing mocktails and bottles of Don Juli0 on the go! Brings people into the experience of the spirit of Mexico without the spirits & travel stress.
